Is It Permissible to Include “Father’s Day Gifts” in Product Titles for Marketing Purposes?
Answered by Mawlana Ilyas Patel
Question
Is it permissible to include “Father’s Day gifts” in product titles for marketing purposes and to collaborate with non-Muslim influencers to promote products without music in their videos, even if their other content contains music?
Answer
In the Name of Allah, the Most Merciful and Compassionate
I pray you are in good faith and health. Thank you for your question.
It will be disliked to market the product in collaboration with influencers as it will indirectly assist others in sin.
Degrees of assisting another in sin are:
a. direct assistance in sin
b. indirect assistance in sin
c. possible cause for a sin.
It is impermissible (haram) to do something that directly assists in sin, slightly disliked (makruh tanzihan) to do that which indirectly assists in sin, and better to avoid something that may be a possible cause for sin. However, the earnings from work that fall into the latter two categories would remain halal.
[Nahlawi, Durar al-Mubaha; Usmani, Fiqh al-Buyu‘]
I would like you to go through the valuable answers and links below. In sha Allah, you will receive guidance and direction.
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I pray this helps with your question.
Wassalam,
[Mawlana] Ilyas Patel
Checked and Approved by Shaykh Abdul-Rahim Reasat
Mawlana Ilyas Patel is a traditionally-trained scholar who has studied in the UK, India, Pakistan, Syria, Jordan, and Turkey. He started his early education in the UK. He went on to complete the hifz of the Quran in India, then enrolled in an Islamic seminary in the UK, where he studied the secular and ‘Aalimiyya sciences. He then traveled to Karachi, Pakistan. He has been an Imam in Rep of Ireland for several years. He has taught hifz of the Quran, Tajwid, Fiqh, and many other Islamic sciences to children and adults onsite and online extensively in the UK and Ireland. He taught at a local Islamic seminary for 12 years in the UK, where he was a librarian and a teacher of Islamic sciences. He currently resides in the UK with his wife. His interest is a love of books and gardening.
