Is it Permissible to Have Music in the Background of an Advertisement?

Answered by Shaykh Yusuf Weltch 

Question Summary

Is it permissible to have music in the background of an advertisement?

Question Answer

In the Name of Allah, the Most Merciful and Compassionate

The core issue of this question goes back to the difference of opinion between the scholars of Islam over the permissibility of music in general. You can find the details regarding that here.

Advertisement Jingles

Aside from the discussions on music itself and the various opinions regarding it, I have heard from some of my teachers that scholars have taken a more expansive approach when it comes to the incidental presence of music as a background to advertisements, especially advertisements with religious goals.

That said, it is more cautious to use jingles that are merely a cappella, i.e., just a singing voice. It should be a male voice. However, as was mentioned, there is expansiveness in this regard.

Hope this helps
Allah knows best
[Shaykh] Yusuf Weltch

Checked and Approved by Shaykh Faraz Rabbani

Shaykh Yusuf Weltch is a teacher of Arabic, Islamic law, and spirituality. After accepting Islam in 2008, he then completed four years at the Darul Uloom seminary in New York, where he studied Arabic and the traditional sciences. He then traveled to Tarim, Yemen, where he stayed for three years studying in Dar Al-Mustafa under some of the greatest scholars of our time, including Habib Umar Bin Hafiz, Habib Kadhim al-Saqqaf, and Shaykh Umar al-Khatib. In Tarim, Shaykh Yusuf completed the memorization of the Qur’an and studied beliefs, legal methodology, hadith methodology, Qur’anic exegesis, Islamic history, and a number of texts on spirituality. He joined the SeekersGuidance faculty in the summer of 2019.